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EMMA CAMPBELL

‘You have to follow your dreams.’

You might remember Emma from our festival makeup blog post a couple of weeks ago. After she shared lots of advice on how to recreate the top festival makeup trends of the season, we wanted to know more about her! As a makeup artist with experience in the fashion industry too, she’s also built a hugely successful blog that allowed her to leave the 9-5 and focus on blogging full time. So if you’ve ever wondered where to start when it comes to blogging or wanted some tips on how to create something people want to read, her story is one you’ll want to know! We hosted a little Q&A which will hopefully give you some inspiration for your next post or give you the confidence you need to get a corner of the internet that’s all yours.

The question everyone wants to know… where did you start and how did you get to where you are now?

 I always knew I wanted a career in the fashion and beauty industry, but I was always much more of a ‘writer’. So, I did a BA Hons in Fashion & Brand Promotion with Journalism at university, which gave me lots of creative skills to create campaigns for brands, as well as studying journalism modules. Alongside this I did an evening course in makeup, as it was something I always wanted to learn. I somehow managed to squeeze in a lot of work placements to fashion companies and magazines/newspapers – so you could say I was extremely busy! I wanted to make sure I had a strong mix of education and practical skills behind me in order to start my career off in this industry. It can be so competitive!

What pushed you to leave full time employment and focus on your blog & MUA work full time?

When I graduated, I spent 10 years working for a number of fashion and beauty brands at head office roles. I set up whatemmadid.com back in 2010 when I was working for a large clothing brand in Manchester. I would do my 9-6, and then go home and run my blog during my evenings and weekends. I would use my blog to share all my makeup and beauty reviews, street style shots, restaurant reviews and travel photos, and realised just how much I loved having my own creative space on the internet. It worked really well with the makeup artistry I was doing on the side too, making it a website I could share my work on too.

9 months after starting the blog, it won the Cosmopolitan award for Best New Fashion blog, which opened up so many opportunities. I started writing for an online fashion site, and worked with Matalan to create and launch their blog. It was then I realised my aim was to work hard on building my own brand, that I could eventually do this full time.

What’s your biggest professional achievement?

It’s hard to pinpoint just one, but I’ll touch on a couple of key ones. The first is obviously winning the award with Cosmopolitan Magazine. It gave me the push I needed to get myself out there, plus gave me visibility as we worked together on content for Cosmopolitan after I won. With the award behind me, I felt it gave me more confidence to feel I was good enough to take on opportunities I may not have felt so sure about before.

The second achievement is leaving my full time job as a PR & Marketing Manager for a huge beauty retailer to run What Emma Did full time. I had no idea if it was the right thing to do, but all I knew is that I lived and breathed my little online brand 24/7, and it was always my number one priority. If you feel so strongly about something, you just know you have to follow your dreams.

Since doing this full time, I’ve been invited to run a number of talks and workshops at exhibitions and business expo’s about running an online business, which has all of a sudden put me in the position to be advising and helping people. It was so strange at first, and it makes me feel very proud to see how far everything’s come along…

What advice would you give someone thinking about leaving their job to work for themselves/freelance?

It’s so so tough, because it’s always going to be ‘the unknown’. I talked myself out of it for about 8 years! As much as I wish I had done it earlier, the reasons that held me back were sensible and I would advise anyone else thinking of doing this to have the sensible areas covered.

For example, do make sure you have a bit of fall-back money in case your first few months are quiet on the business front. Also, try and have a freelance network around you, even if it’s a Facebook group or a forum online somewhere. The freelance world is quite lonely, and it’s easy to get wrapped up inside your own head. By talking to others in the same boat, it really helps with sharing ideas and knowing you’re not alone.

There are so many reasons why it’s easy to talk yourself out of doing it, so try to remember one thing: if you wake up thinking about it, and go to bed thinking about it, you need to do it!

And finally, just because we have to know… which Beautify goodies are you loving right now?

There are so many! One of them has to be the Blush Pink and Rose Gold Make up Trolley – as a makeup artist I have to have so many variations of foundation, powders and concealers to suit a range of skin types, so a big portable case is idea for me. A trolley like this enables me to be organised with compartments and transport everything neatly from client to client. And I need the Electric Hollywood Mirror in my life! These mirrors replicate the effect of natural daylight, giving you the best possible light set-up for doing your makeup. Plus, they look incredibly glamorous.

We had such fun chatting with Emma and learning all about her blog. So now you know the back story, go and check it out at whatemmadid.com! The best bit of advice we’ve taken from Emma is that whatever you choose to do for a career, give it your all and you won’t go far wrong. So whatever your next move, good luck!

With love,

Beautify x

EMMA CAMPBELL

‘You have to follow your dreams.’

You might remember Emma from our festival makeup blog post a couple of weeks ago. After she shared lots of advice on how to recreate the top festival makeup trends of the season, we wanted to know more about her! As a makeup artist with experience in the fashion industry too, she’s also built a hugely successful blog that allowed her to leave the 9-5 and focus on blogging full time. So if you’ve ever wondered where to start when it comes to blogging or wanted some tips on how to create something people want to read, her story is one you’ll want to know! We hosted a little Q&A which will hopefully give you some inspiration for your next post or give you the confidence you need to get a corner of the internet that’s all yours.

The question everyone wants to know… where did you start and how did you get to where you are now?

 I always knew I wanted a career in the fashion and beauty industry, but I was always much more of a ‘writer’. So, I did a BA Hons in Fashion & Brand Promotion with Journalism at university, which gave me lots of creative skills to create campaigns for brands, as well as studying journalism modules. Alongside this I did an evening course in makeup, as it was something I always wanted to learn. I somehow managed to squeeze in a lot of work placements to fashion companies and magazines/newspapers – so you could say I was extremely busy! I wanted to make sure I had a strong mix of education and practical skills behind me in order to start my career off in this industry. It can be so competitive!

What pushed you to leave full time employment and focus on your blog & MUA work full time?

When I graduated, I spent 10 years working for a number of fashion and beauty brands at head office roles. I set up whatemmadid.com back in 2010 when I was working for a large clothing brand in Manchester. I would do my 9-6, and then go home and run my blog during my evenings and weekends. I would use my blog to share all my makeup and beauty reviews, street style shots, restaurant reviews and travel photos, and realised just how much I loved having my own creative space on the internet. It worked really well with the makeup artistry I was doing on the side too, making it a website I could share my work on too.

9 months after starting the blog, it won the Cosmopolitan award for Best New Fashion blog, which opened up so many opportunities. I started writing for an online fashion site, and worked with Matalan to create and launch their blog. It was then I realised my aim was to work hard on building my own brand, that I could eventually do this full time.

What’s your biggest professional achievement?

It’s hard to pinpoint just one, but I’ll touch on a couple of key ones. The first is obviously winning the award with Cosmopolitan Magazine. It gave me the push I needed to get myself out there, plus gave me visibility as we worked together on content for Cosmopolitan after I won. With the award behind me, I felt it gave me more confidence to feel I was good enough to take on opportunities I may not have felt so sure about before.

The second achievement is leaving my full time job as a PR & Marketing Manager for a huge beauty retailer to run What Emma Did full time. I had no idea if it was the right thing to do, but all I knew is that I lived and breathed my little online brand 24/7, and it was always my number one priority. If you feel so strongly about something, you just know you have to follow your dreams.

Since doing this full time, I’ve been invited to run a number of talks and workshops at exhibitions and business expo’s about running an online business, which has all of a sudden put me in the position to be advising and helping people. It was so strange at first, and it makes me feel very proud to see how far everything’s come along…

What advice would you give someone thinking about leaving their job to work for themselves/freelance?

It’s so so tough, because it’s always going to be ‘the unknown’. I talked myself out of it for about 8 years! As much as I wish I had done it earlier, the reasons that held me back were sensible and I would advise anyone else thinking of doing this to have the sensible areas covered.

For example, do make sure you have a bit of fall-back money in case your first few months are quiet on the business front. Also, try and have a freelance network around you, even if it’s a Facebook group or a forum online somewhere. The freelance world is quite lonely, and it’s easy to get wrapped up inside your own head. By talking to others in the same boat, it really helps with sharing ideas and knowing you’re not alone.

There are so many reasons why it’s easy to talk yourself out of doing it, so try to remember one thing: if you wake up thinking about it, and go to bed thinking about it, you need to do it!

And finally, just because we have to know… which Beautify goodies are you loving right now?

There are so many! One of them has to be the Blush Pink and Rose Gold Make up Trolley – as a makeup artist I have to have so many variations of foundation, powders and concealers to suit a range of skin types, so a big portable case is idea for me. A trolley like this enables me to be organised with compartments and transport everything neatly from client to client. And I need the Electric Hollywood Mirror in my life! These mirrors replicate the effect of natural daylight, giving you the best possible light set-up for doing your makeup. Plus, they look incredibly glamorous.

We had such fun chatting with Emma and learning all about her blog. So now you know the back story, go and check it out at whatemmadid.com! The best bit of advice we’ve taken from Emma is that whatever you choose to do for a career, give it your all and you won’t go far wrong. So whatever your next move, good luck!

With love,

Beautify x